All our products are advertised on-line without the VAT included. We do not want to increase the price of our products and have our customers incur further costs for VAT. Instead what we do is cover the costs at our end and swallow the costs within the UK. This also makes it easier for customers worldwide as the initial price you pay will always be the same as no VAT is added. Should you live in an area where your parcels are exempt from VAT such as Jersey or Guernsey you must understand that we are not able to reimburse or refund any costs to you as the VAT charges were not applied to your parcel originally.